Crown Rewards Program Information & Terms and Conditions

The Crown Rewards program (“Crown Rewards”) is conducted by Hallmark Marketing Company, LLC (“Hallmark”). Hallmark reserves the right to alter, limit or modify program rules, regulations, rewards, reward levels, and membership levels or to terminate Crown Rewards or membership at any time, at its discretion.


Membership in the Crown Rewards program is free. No purchase is necessary.

Crown Rewards cards are nontransferable and cannot be used to earn points unless tendered by the named cardholder at the time of purchase. Only one named cardholder is allowed per account.


You may enroll in Crown Rewards in one of three ways:

1. In-store - You may enroll in Crown Rewards by completing an application or supplying contact information to an associate in a U.S. Hallmark Gold Crown store or other location participating in the Crown Rewards program.
2. Online -You may enroll in Crown Rewards by visiting In order to enroll on the website, you will need to provide your email address and create a password.
3. By phone – You may enroll by calling 1-800-HALLMARK and speaking with a Consumer Care representative.

Online Account Access

Crown Rewards members may access their account information online through an exclusive member portal. The member portal provides account information such as member number, member tier, point balance, bonus point offers, rewards available and more. Members who enroll online automatically have access to the member portal by using the email address and password used to enroll. Members who enroll in-store or by calling 1-800-HALLMARK must create an online account as follows to gain access to the member portal:

1. Go to
2. Click Crown Rewards in the header
3. Choose “Joined in-store? Start here” option
4. Complete information (including Crown Rewards member number, email address and password)


Points are earned on purchases made in a U.S. Hallmark Gold Crown store, on, at 1-800-HALLMARK, or other locations participating in the Crown Rewards program.  Crown Rewards members earn 10 points for every $1 spent.

Members who earn 2,500 points in a calendar year will achieve Platinum status.  Platinum Members earn 25% more points on every dollar spent and may enjoy additional benefits and promotional offers.

Purchases for which points are not earned include, but are not limited to: gift cards, Business Greeting Cards, Personalized Greeting Cards, postage stamps, services, shipping charges, subscriptions, office supplies, pharmaceuticals, any single non-Hallmark item the price of which exceeds $500 and other items as designated at each retailer’s discretion. Points are not awarded on any tax paid on purchases. Points themselves are not redeemable; only Reward Dollars are redeemable.

When a purchased item on which points were earned is returned for any reason, points earned for the purchase will be deducted from the account to which the points were credited.


Points may be converted into Reward Dollars once a member has earned 600 points in a given calendar year. The timing and delivery of the issuance of Reward Dollars will be at Hallmark’s discretion.

Reward Dollars are valid for the length of time indicated on the reward.

When total points earned are less than 600 in a given calendar year, all points earned during that year shall expire and not carry over to any subsequent year. This provision is not applicable to members until their first full calendar year of enrollment in the program. Any points earned by the member prior to his or her first full calendar year of enrollment in the program will be carried over to the first full calendar year.

Reward Dollars can be redeemed for all products offered for sale at U.S. Hallmark Gold Crown stores, on, at 1-800-HALLMARK, or other locations participating in the Crown Rewards program, subject to the following exclusions:  previous purchases, layaway purchases,  gift cards, postage stamps, business greeting cards, personalized greeting cards, subscriptions, office supplies, pharmaceuticals, shipping charges and other exclusions imposed at the discretion of the redeeming retailer.  Reward Dollars can only be redeemed for the exact amount shown on the front of each certificate at time of purchase. No cash value, credit or change will be given. Customer is responsible for any applicable sales tax and shipping and/or handling fees. Reward Dollars may be combined with other Hallmark Reward dollars and offers.  Reward dollars cannot be sold, reproduced or redeemed for cash.


Crown Rewards is only available in U.S. Hallmark Gold Crown stores, on, at other locations participating in the Crown Rewards program or by calling 1-800-HALLMARK.

Consumer Privacy Notice for California Residents: The Privacy Notice for California Residents governs the collection of your personal information and is contained in Hallmark's current privacy policy available at

For Questions:

Visit Crown Rewards or call 1-800-HALLMARK.

To submit your Crown Rewards application by mail instead of at your Hallmark Gold Crown store, or if you have questions about the program, write to:

Hallmark Crown Rewards Program
P.O. Box 417003
Kansas City, MO 64141-7003

You can view Hallmark’s current privacy policy at

Learn more at